(270) 799-7953 john@globalliveinc.com

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OUR PROCESS


Gathering Information: Purpose, Main Goals, and Target Audience

This stage, the stage of discovering and researching, determines how the subsequent steps will look like. The most important task at this point is to get the clear understanding of your future website purposes, the main goals you wish to get, and the target audience you want to attract to your site. Such kind of a website development questionnaire helps to develop the best strategy for further project management.

News portal differs from the entertainment websites, and online resources for teenagers looks different than sites for adults. Different types of websites provide visitors with different functionality which means that different technologies should be used according to the purposes. A well described and detailed plan made on the basis of this pre-development data can protect you from spending extra resources on solving the unexpected issues such as design changing or adding the functionality that wasn’t initially planned.

Planning: Sitemap and Wireframe Creation

At this stage of website development cycle, the developer creates the data that can give to a customer an opportunity to judge how the entire site will look like.

On the basis of the information that was gathered together in the previous phase, the sitemap is created.

OUR PROCESS


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RESEARCH

SKETCHING

DESIGN

IMPLEMENT

OUR PROCESS


 Page Layouts, Review, and Approval Cycle

During the design phase, your website takes shape. All the visual content, such as images, photos, and videos is created at this step. Once again, all the info that was gathered through the first phase is crucial. The customer and target audience must be kept in mind while you work on a design.

Website layout is the result of designer’s work. It can be a graphic sketch or an actual graphic design. The primary function of the layout is to represent the information structure, visualize the content, and demonstrate the basic functional. Layouts contain colors, logos, images and can give a general understanding of the future product.

After that, the customer can review the layout and send you his feedback. If the client is not sure about some aspects of your design, you should change the layout and send it back to him. This cycle should be repeated until the customer is completely satisfied.

 

Content Writing and Assembly

Content writing and compiling usually overlaps with other stages of website creation, and its role can’t be underestimated.  At this step it is necessary to put in writing the very essence you’d like to communicate to the audience of your website, and add calls-to-action. Content writing involves also creation of catching headlines, text editing, writing new text, compiling the existing text, etc., which takes time and effort. As a rule, the client undertakes to provide website content ready to migrate to the site. It is better when all website content is provided before or during website coding.

Step 5. Coding

At this step, you can finally start creating the website itself. Graphic elements that have been designed during the previous stages should be used to create an actual website. Usually, the home page is created first, and then all sub-pages are added, according to the website hierarchy that was previously created in the form of a sitemap. Frameworks and CMS should be implemented to make sure that server can handle the installation and set-up smoothly.

All static web page elements that were designed during the mock-up and layout creation should be created and tested. Then, special features and interactivity should be added. A deep understanding of every website development technology that you’re going to use is crucial at this phase.

When you use CMS for site creation, you can also install CMS plugins at this step if there’s a need. The other important step is SEO (Search Engine Optimization). SEO is the optimization of website elements ( e.g., title, description, keyword) that can help your site achieve higher rankings in the search engines. And, once again, valid code is pretty important for SEO.

OUR PROCESS


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SKETCHING

CODING

TESTING

LAUNCHING

OUR PROCESS


 

WHAT IS THE PURPOSE OF YOUR WEBSITE?

Before you sit down to make your list of website goals for 2018, you need to know why your site exists. What action do you want your site visitors to take? What do you want them to do or know after they’ve left your site?

Here are a few possibilities:

  • You want your site to capture leads. This could mean that potential customers fill out a contact form, sign up for your email list, visit your physical location, or give you a phone call.
  • You want your site to convert leads. Online purchases, in-store purchases, donations, new subscribers, and more volunteers are all examples of conversions.
  • You want your site to inform your audience. You may want to show them that you know what you’re talking about, explain your services, or provide information about a topic.

WHAT WEBSITE GOALS SHOULD YOU SET?

layout by flywheel 2018 website goals desk scene with to do list and design notes clutter

Once you’ve defined the purpose of your site, you’ll want to keep that in mind with every decision you make. Your specific website goals will vary based on your business, but here are just a few ideas to get you started!

1. START BLOGGING REGULARLY (ONCE A WEEK, TWICE A MONTH, ETC.)

Regular blogging can be helpful in so many ways! It helps you show your site visitors and potential customers that you know what you’re talking about and allows you to teach and share important topics within your industry.

Plus, Google really values both relevance and quality when it considers your website ranking. You want your blog posts to provide value for your website visitors, answer their questions, and do so thoroughly.

Struggling to be consistent or to come up with topic ideas? Try using an editorial calendar to map out your blog posts. Built Visible has a list of great editorial calendars you can use for free. And Mention has some great ways to generate topic ideas, like answering your clients’ questions and using Google AdWords keyword planner.

2. DRIVE MORE TRAFFIC FROM YOUR TARGET AUDIENCE TO YOUR WEBSITE.

Increasing website traffic is one of the most common goals that I see business owners make. But website traffic alone means nothing if it’s not the right kind of traffic. That’s why it’s so important to both understand your target audience and understand how to reach that target audience! Even if you get millions of site visitors, if they’re not the right people to purchase your products or services, it won’t matter.

layout by flywheel 2018 website goals green car moving gif increase website traffic

Set a goal based on your current traffic. Typically, this would be a percentage increase, such as 20% more traffic in 2018. You can use tools like Google Analytics to track both your website visitors as well as their demographics (gender, location, etc.).

So how do you make that traffic consist of your target audience? Here are a few ways: 

CHECK IT OUT!

8 ways to make your WordPress site shine in 2018

With 2017 quickly wrapping up, it’s time to think about how you can improve your own website for the new year. Whether it’s a few simple updates or a massive rebrand, there are quite a few ways yo…

  • Work on optimizing your website for SEO to attract site visitors searching for what you offer. Learn how to perform an SEO audit for your site here.
  • Write guest posts for other blogs in your industry.
  • Use Google AdWords to send ads to your target audience.
  • Write regular blog content that will appeal to your audience and answer their questions.
  • Co-host a webinar or training with an influencer that has a similar target audience.
  • Use social media (organic or paid) to engage your potential customers.

3. DECREASE YOUR BOUNCE RATE.

Your bounce rate is the percentage of people who leave your site after just going to one page. Of course, you want your site visitors to stay as long as possible and, ultimately, convert!

layout by flywheel 2018 website goals man in blue shirt with data and statistic books and calculator on green background

Try setting a goal to decrease your bounce rate by a certain percentage, like 10%. Then, you can use Google Analytics to track your bounce rate and see what pages are causing your site visitors to go elsewhere. Here are a few ways that you can improve your bounce rate:

  • Review all content for improvements. Is your content easy to read and understand? Do you discuss relevant topics? Is your text broken up in an effective way (using bullet points, images, etc.)?
  • Check your website speed using tools like Google PageSpeed or GT Metrix. A slow site is a great way to send your visitors somewhere else.
  • Make sure your site is easy to use on all screen sizes, mobile devices, and browsers.
  • Ensure that your site is easy to navigate and that your visitors can find what they’re looking for within seconds.
  • Consider whether your pop-ups are turning your visitors away. Rather than being effective, they can sometimes just annoy your users.

4. RAISE YOUR CONVERSION RATE.

While driving more relevant traffic to your site can increase the number of conversions by default, your conversion rate is a percentage of people that convert on your site. By increasing your conversion rate, you can take better advantage of your marketing efforts and site traffic. Here are a few ways to improve your conversion rate: 

CHECK IT OUT!

4 ways web designers can use digital marketing to find more clients

As a web designer, you shouldn’t only have the eyes and the talent to build an aesthetically pleasing website, but also the intention to rev up your digital marketing efforts. Freelancing is a liber…

  • Use appealing calls to action
  • Set up retargeting ads to appeal to previous site visitors
  • Create a clear, effective sales funnel
  • Remove unnecessary distractions on your site (like pop ups and ads)
  • Clearly explain why your products/services are unique, trustworthy, and valuable

5. INCREASE YOUR EMAIL SUBSCRIBERS.

Email subscribers provide a great opportunity to keep your existing customers informed, encourage repeat sales, and continue to communicate with potential customers. It can be an extremely effective way to make sales!

A great goal is to use your website to capture a specific number of emails. You can do this by offering your site visitors something in exchange for their email address – a free resource library, valuable tutorials, an eBook, a coupon code – whatever might apply to your business.

6. INCREASE SOCIAL MENTIONS.

Social mentions are the conversations that are happening on social media about your company. They’re a great way to organically reach your customer base! Here are a few ways to focus on getting more social media shares and mentions:

  • Add a click to tweet option to your site. This will make it easy for your readers to tweet a relevant, sharable snippet from your blog posts.
  • Create more calls to action that encourage your visitors to share your posts on social media.
  • Find ways to make it easier to share from your site. This could be adding a Pin It button to your images or including social share buttons in your blog sidebar.

layout by flywheel 2018 website goals iphone with @heyflywheel twitter on top on notebook on green background

7. MAKE YOUR WEBSITE MORE ACCESSIBLE.

Accessibility is incredibly important for your website as it allows those with hearing impairments, vision impairments, difficulty using a mouse, etc. to easily use your website. While making your website accessible isn’t measurable in the same sense as some of the other resolutions I mentioned above, it’s still an important goal to work toward.

Above all, make sure that the goals you set are part of an overall marketing or website strategy. They may vary depending on your industry, your products or services, where your site is right now, and other factors. But they should be a step in the direction of accomplishing your business goals.

 

IDEA

PROTOTYPE

TESTING

DEPLOYING

OUR PROCESS


Maintain a Perfectly Balanced Suite of Online Marketing Services

Global Live Inc provides a full-service digital marketing agency with a long history of delivering great results for our clients. We take an individualized approach to every customer project. In some cases we may focus more on SEO, while in others we’ll dig more into PPC, social media or conversion optimization. It’s often best to get a totally clean start where Global Live Inc will work with your team to restructure your entire online strategy and web design from the ground up, leading to a higher customer conversion rate and additional sales. Global Live Inc offers the right combination of online marketing services to deliver the very best results.

Digital Marketing Services

Search Engine Optimization

Get more website traffic, more customers, and more online visibility with powerful and precise SEO services. Search engine optimization is one of the most critical aspects of online marketing, and Global Live Inc will develop a campaign specific to the individual needs of your brand and industry.

Social Media Marketing

Create and manage top-performing social campaigns and start developing a dedicated customer fan base.  Global Live Inc will approach your social media needs with two strategies: organic social (which includes channel optimization, audience analysis, and more) and paid social ads (which includes graphic design , a/b multivariate testing and more).

Web Design & Development

Your website has to impress your visitors within just a few seconds. If it runs slow, if it feels outdated, or if it is hard to navigate, chances are those visitors are going to turn around and look somewhere else. Make sure you’re delivering the best first impression possible.

App Development

Create, publish, and promote engaging content to generate more traffic and build a dedicated community. You can develop a user-friendly app and keep your customers within reach at all times.

Content Marketing

Create, publish, and promote engaging content to generate more traffic and build a dedicated community. You can provide the answers that your potential customers are trying to find, so you can become the industry authority that people come to whenever they have questions.

Pay-Per-Click Advertising

Target your ideal search phrases and get  found at the top of Google’s search results. PPC allows you to get immediate results and as a certified Google Partner, we are able to get your adwords campaign up and running in no time. Start optimizing your AdWords campaing today.

Conversion Optimization

Your brand is a powerful marketing tool that can drive sales and ensure that customers always think of you  first. Is your brand carried accross all your marketing efforts? Is it recognizable at a glance? We’ll help you develop a professional, memorable and engaging brand identity.

Brand Identity

Turn your casual visitors into paying customers. Better yet turn them into brand advocates. Getting a constant stream of website trafic is a great start but if they’re not converting, then you’re not going to see much of an ROI. Start getting more engagement with your online marketing.

RESEARCH

GENERATE

CONVERT

MEASURE

OUR WORKING PROCESS

IDEA

WIREFRAMING

DEVELOPMENT

LAUNCING

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Tana Nicole Tyler
6 days ago

Our rep is always very responsive and makes himself available anytime we have a problem, very reliable service.

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3 weeks ago

Always dependable, polite and willing to work hard.

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Oliver Pardue
3 months ago

1. Thoughtful, they care about you
2. Complete service, design thru hosting
3. Honest, fair, trustworthy
4. I could go on, but John is just one of the good guys

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Tim O'Nan
6 months ago

These guys are rock stars! Use them every chance you get! That is all.

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ADDRESS

252 Rosie St
Bowling Green, Ky 42103

 

CONTACT

Tel: (270) 799-7953

EMAIL

john@globalliveinc.com

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